CA08 Part 2 – Visual Language

  1. Illustration of Infographic

The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.

When sketching I took into account that the infographics is supposed to be part of a brochure, so I sketched everything together.

I forgot to take a picture of the infographics before adding the last page to it, and it’s missing the food-package mockup in front of the dogs which I plan to do next week. I chose not to add the detailed information about nutrients as i deem it redundant when the same information is on the back of the package (quite visibly so) and this would take up a lot of space. Frankly, I wouldn’t take the time to read it in a brochure even if the font size was 150px.

2. Design of Brochure

Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.

I am quite happy with the brochure, although the infographics could be a bit tidier. Yet I think it blends fairly well with the Logo. I’ve tied together the rest of the design with the logo through color, concept, and also the leaping dog’s paw prints. The background color also complements the Logo. (I have now added the last mockup with the food packages in them)


Publisert av Alice Birkeland

Hi! I'm a Graphic Design student at Noroff, in addition to studying Japanese language and culture at UiO. Don't hesitate to contact me if you have any questions about my projects or if you share some of these fields of interest ~

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