CA08 Part 3 – Packaging Design

1. Exploration
Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

Not a big fan of sketching for the sake of sketching when I already know what I want to make. This would naturally be different with an actual client, with specific wishes that I have to take into consideration.

2. Brand integration
Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design? Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

Well this was easy, since I only made one. >:)

3. Design
Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

4. Presentation
Make a life-size mock-up of your final design and take photographs of it. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

I had to make do wiht the equipment I have at home, but It actually turned out not too shabby given the circumstances. The shape of the package is not quite how it would be were it made out of plastic. I could have added a bit more information in the front, like certifications/stamps and so on. I took the picture at home using fluorescent lights from above at an angle, as well as the mobile flashlight from the left side towards the blue of the packaging, as a sort of makeshift studiolight. I then later edited the background to make it look more sleek.


Publisert av Alice Birkeland

Hi! I'm a Graphic Design student at Noroff, in addition to studying Japanese language and culture at UiO. Don't hesitate to contact me if you have any questions about my projects or if you share some of these fields of interest ~

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