Part A Consider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be.
Please consider the following:
1. Can customers clearly see your product in your Point of Sale elements?
Do you use your Point of Sale to also showcase your actual product?
Well it’s kind of hard to miss those huge bags. And they do take up half of the display. One thing is that they might drown in all the yellow. I could have removed the yellow from the lower front part for example.
2. Brand Integration
Does it integrate with the brand’s look and feel?
I implemented the colors, and tied together the important owner\pet relationship by having a picture of a human as well. I do have to admit though, I am super happy with the packaging mockup, and I spent a LOT of time on it.
3. Designed to sell!
Does it persuade customers to buy your product?
I should have capitalized more on the fact that it has a zip lock… although you notice it when looking at the package. With the text on the top and with the shelf wobbler, I think I would have been enticed to at least consider it, depending on the price.
Part B Brand manual.
Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
Hand in your brand manual as a PDF.
Birkeland Design 