Lesson Task – 1.1 Create a fictitious client

• Foundation name: Save the Sea
• Byline
  • A non-profit foundation working to «Save the sea» by fighting plastic polution and create engagement around this topic.
• Business concept:
  • The average citizen has limited influence upon this topic as a lot of plastic waste are handled wrongfully by industries and insufficient waste-disposal.
• Profile (one paragraph on how they appear)
  • They want to appear professional and factually correct, not too dumbed down as you might see with foundations trying to reach the masses.
• Vision
  • The vision is to reduce plastic pollution in the sea by 30 percent within 2 years.
• Audience
  • Apart from trying to reach the government branches with «hard power» «Save the sea» also focuses more on industries and influencers with their «hard power» over their own practices and «soft power» respectively.

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