Lesson Task – Understanding Positioning

1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). Instagram The assumed target group are adolescents and adults ranging from somewhere between 20 and 35, both men and women based on the neutral shape and color usage in the Logo.

Reklame

Lesson Task – Researching Megaflis

We were given the task: Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. What brand identity element are they using in their logo (e.g. abstract mark or word mark)? What do

Lesson Task – Book Cover

“Animal Farm” by George Orwell: use analogous colours with a contrasting accent to express disagreement and discontent. I Love this book so much, ever since I read it in upper secondary school. I really wanted to do good on this one, but I realized that I would have to keep it simple to meet the

Lesson Task – Editing a Photograph

Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects: Create a fluorescent duotone The chosen colors here were «pink» and black. Apply a monochrome look Split toning of the image

Lesson Task – Color systems and schemes

Part 1. RGB: RGB is predominantly used in web design as there is a vast amount of color options (16,000,000) that can be displayed on a monitor. Which is closer to the visible spectrum consisting of billions of colors. The primary colors of the RGB color system is Red Green and Blue. Moreover, is an

Lesson Task – Keystrokes

The Task: Design a poster for a band’s gig. The band is called: “The Keystrokes.”You can decide the name of the band’s tour and remember to include a date, a time and a venue.You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of

Lesson Task – Typography part 2

So, for the second typography task, we had to visually explain the anatomy of type, choosing a maximum of three colors and typefaces. I chose three different colors, one of them the main color (which I chose to use as the background color as well as to aid in some highlighting) and two different typefaces.

Lesson Task – Typography part 1

The task: Create a new word; one which has no dictionary definition and a meaning that only you know. Then choose two more from a list. Create three different compositions, showcasing your three words, one word per composition. In each composition, arrange each individual word to express its meaning, using only the colours black and

Lesson Task – Loose Juice

In this task we were to create 15 scamps illustrating the label of a banana and orange flavored juice, which had to include the fruits, the name of the product and the name of the flavour. Scamps/Sketches I first thought of fruit on the run, which brought about associations to O brother where art thou,

Lesson Task – SCAMPER and a teaspoon

Of all the tasks we received this week, I actually think this was the most difficult one. We had to apply the SCAMPER method to transform a teaspoon. As mentioned in other posts, SCAMPER is an abbreviation of Substitute, Combine, Adapt, Put to another use, Eliminate and Reverse/Rearrange. Now the problem was that this is