Design a 5-page website or blog to promote your hometown (or any other place if you so choose). Present your design along with a strategy that explains the decisions you’ve made during the design process (keep the six steps mentioned in the lesson Web Design Process: Designing for Web (part 2) in mind). Remember, it’s important for us to see how you think, so explain why you decided to do things the way you did.
Both webpages look professional, sleek and have a large space dedicated to pictures/videos, and more information further down on the page. This works really well, and looks enticing.
- Establish Goals: The goal is to raise awareness about possible activities in Ålesund, and for the visitors to find information quickly. Establish itself as the go-to webpage for information about Ålesund.
- Who is your audience: Anyone who likes to travel might try searching for their destination, but the main groups could be young adults (into backpacking or travelling) and adult/middle aged people looking for an inland vacation. One could also keep tourists in mind, but the automatic translation services work fairly well, so this will not be a concern for this task.
- The brand’s image: Based on the goal, the page should be professional looking, not too goofy, vibrant or hipster, but fresh, clean and closely tied to nature/the city aesthetic when it comes to the look. Mixing the old with the new could also be an idea.
- Solve the problem: The main problem is how to pack as much essential information as posssible into the pages without it looking cluttered, and also implementing enough medium such as pictures/videos/interactive elements.
- Measure your results: This can be done through Google Analytics at a later stage.
- Always look for little improvements: This is fairly self-explanatory.