Lesson Task – Put Thought Into Your Design

Design a 5-page website or blog to promote your hometown (or any other place if you so choose). Present your design along with a strategy that explains the decisions you’ve made during the design process (keep the six steps mentioned in the lesson Web Design Process: Designing for Web (part 2) in mind). Remember, it’s important for us to see how you think, so explain why you decided to do things the way you did.

Examples:

https://www.visitvoss.no/?gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRsO7TLHFKlOnBASo9Y4eIvAh_woqOt1rMW7yq4VNBBLp_qy7DR84WUaAqKTEALw_wcB

https://no.fjordnorway.com/reiseinspirasjon?utm_medium=google&utm_source=google_s%C3%B8k&utm_campaign=no_vestlandet&utm_term=%C3%A5lesund&utm_campaign=NO_Vestland_standard&utm_source=adwords&utm_medium=ppc&hsa_acc=2773876909&hsa_cam=10098741587&hsa_grp=101680617055&hsa_ad=492850318519&hsa_src=g&hsa_tgt=kwd-100113569&hsa_kw=%C3%A5lesund&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiA-K2MBhC-ARIsAMtLKRvLKRJpah08nmnYFRSSeaeBtXFWg-Nv8dlXhSgVnYWPbH8J86kdjSUaAkPPEALw_wcB

Both webpages look professional, sleek and have a large space dedicated to pictures/videos, and more information further down on the page. This works really well, and looks enticing.

Strategy:

Establish Goals: The goal is to raise awareness about possible activities in Ålesund, and for the visitors to find information quickly. Establish itself as the go-to webpage for information about Ålesund.
Who is your audience: Anyone who likes to travel might try searching for their destination, but the main groups could be young adults (into backpacking or travelling) and adult/middle aged people looking for an inland vacation. One could also keep tourists in mind, but the automatic translation services work fairly well, so this will not be a concern for this task.
The brand’s image: Based on the goal, the page should be professional looking, not too goofy, vibrant or hipster, but fresh, clean and closely tied to nature/the city aesthetic when it comes to the look. Mixing the old with the new could also be an idea.
Solve the problem: The main problem is how to pack as much essential information as posssible into the pages without it looking cluttered, and also implementing enough medium such as pictures/videos/interactive elements.
Measure your results: This can be done through Google Analytics at a later stage.
Always look for little improvements: This is fairly self-explanatory.

Result: